Dirjen IKP Kemenkominfo Usman Kansong |
Hal ini diungkapkan oleh Dirjen IKP
Kementerian Komunikasi dan Informatika (Kemenkominfo) Usman Kansong dalam
sambutannya di ajang penghargaan
Indonesia PR Top Leader Awards 2022 yang digelar oleh Warta Ekonomi,
Kamis (29/9/2022).
“Humas di era 4.0 sudah sering
digaungkan, hanya saja kemunculan Covid-19 membuat kita siap tidak siap harus
beradaptasi dengan kebiasaan baru. Pemanfaatan teknologi informasi sebagai
bagian dari aktivitas kerja kehumasan dan penyusunan strategi komunikasi publik
harus dilakukan secara cepat," ujar Usman Kansong.
Berdasarkan data The Global State of
Digital PR, lanskap kehumasan dan PR berada di aspek manajemen dan kampanye
media sosial (77%), pemasaran konten (77%), pemasaran influencer (67%), dan SEO
(56%).
"Terlihat dari gambaran ini
bahwa digital PR makin mendominasi," kata Muhamad Ihsan, Pemimpin Redaksi
Warta Ekonomi.
Kehumasan dan PR juga telah menjadi
peran penting dalam perkembangan bisnis. Menurut Gogor Oko Nurharyoko, Deputi
Bidang Hubungan Kelembagaan dan Kemasyarakatan Kementerian Sekretariat Negara
RI, di era disrupsi ini sudah terjadi pergeseran paradigma pada peran
kehumasan.
“Dulu hanya sebatas merilis
informasi dari sebuah rangkaian bisnis proses, sekarang tidak lagi. Sekarang
mereka di terdepan. Mereka adalah tempat di mana mendapatkan informasi paling
awal dan genuine dari semua pemangku kepentingan. Dari merekalah kemudian bisa
menyusun strategi yang lebih jitu, baik di lingkungan korporasi, institusi,
serta kelembagaan,” kata Gogor, dalam kesempatan yang sama.
Mengingat pentingnya peran kehumasan
dan PR, Warta Ekonomi memberikan penghargaan kepada perusahaan yang memiliki
tim kehumasan dan PR dengan kinerja yang cemerlang. Apresiasi ini diharapkan
dapat makin memacu performa kehumasan dan PR di Indonesia.
Secara terperinci, berikut daftar lengkap perusahaan yang menerima penghargaan Indonesia PR Top Leader Awards 2022.
Gogor Oko Nurharyoko, Deputi Bidang Hubungan Kelembagaan dan Kemasyarakatan Kementerian Sekretariat Negara RI |
PT Bank Rakyat
Indonesia (Persero) Tbk sebagai Top Public Relations Leader for Establishment
of Sustainable Banking Ecosystems
PT Bank Mandiri
(Persero) Tbk sebagai Top Public Relations Leader for Formidable Digital
Banking Super Platform
PT Bank Central Asia
Tbk sebagai Top Public Relations Leader for Initiatives Banking From Home
Services Through Digitization
PT Bank Tabungan
Pensiunan Nasional Tbk sebagai Top Public Relations Leader for Innovative
Digital Banking Solutions
PT Bank Negara
Indonesia (Persero) Tbk sebagai Top Public Relations Leader for Development
Sustainable Financial Ecosystem
PT Bank CIMB Niaga
Tbk sebagai Top Public Relations Leader
for Integrated Digital Customer Experience Development
PT Bank Tabungan
Negara (Persero) Tbk sebagai Top Public Relations Leader for Development
Integrated Mortgage Solution
PT Bank DBS Indonesia
sebagai Top Public Relations Leader for Initiative Full-Fledged Digital Banking
PT Bank UOB Indonesia
sebagai Top Public Relations Leader for Business Development Through
Sustainable Financial Practices
PT Bank Mayapada
International Tbk sebagai Top Public Relations Leader for Adaptive Banking
Services through Tactical Business Strategy
Kategori:
Bank Regional
PT BPD Bali sebagai
Top Public Relations Leader for Acceleration Banking Business Transformation
Bank BJB sebagai Top
Public Relations Leader for Advancing Digital Economy and Finance
PT BPD Jawa Timur Tbk
sebagai Top Public Relations Leader for Sustainability Financial Inclusion
Initiatives
PT Bank Aceh Syariah
Tbk sebagai Top Public Relations Leader
for Prominence Sharia Financial Solutions
PT Bank DKI sebagai
Top Public Relations Leader for Provision of Comprehensive Financial Services
PT BPD Jawa
Tengah sebagai Top Public Relations
Leader for Accelerated Recovery Through Synergistic and Inclusive Ecosystem
PT Bank Pembangunan
Daerah Lampung sebagai Top Public Relations Leader for Innovative Financial
Solutions Development
PT Bank Pembangunan
Daerah Sulawesi Tengah sebagai Top Public Relations Leader for Banking Business
Segmentation Development
Kategori:
Asuransi Jiwa
PT Asuransi Jiwa
Generali Indonesia sebagai Top Public Relations Leader for Comprehensive Life
Protection Solutions
PT AXA Financial
Indonesia sebagai Top Public Relations Leader for Providing Health Protection
and Convenience Solutions to Customers
PT Sun Life Financial
Indonesia sebagai Top Public Relations Leader for Providing High-Quality
Insurance Products Solution
PT Great Eastern Life
Indonesia sebagai Top Public Relations Leader for Innovative Insurance Business
Segmentation
PT Asuransi Allianz
Life Indonesia sebagai Top Public Relations Leader for Protect the Future of
Customers Through Insurance Products and Services
PT Asuransi Simas Jiwa
sebagai Top Public Relations Leader for Provision of Comprehensive Insurance
Services
PT BNI Life Insurance
sebagai Top Corporate Communication Leader for Diversification of Insurance
Products and Services
PT Asuransi Jiwa Astra
sebagai Top Public Relations Leader for Valuable Business Strategy Through Insurance Products and Services
Kategori:
Asuransi Umum
PT Asuransi Astra sebagai Top Public Relation Leader for
Bringing Peace of Mind Through Insurance Products and Services
PT Asuransi Tugu
Pratama Indonesia Tbk sebagai Top Public Relations Leader for Insurance
Business Development Initiative
PT BRI Asuransi
Indonesia sebagai Top Public Relations Leader for Acceleration Insurance
Business Transformation
Kategori:
Multifinance
PT BCA Finance sebagai
Top Public Relations Leader for Comprehensive Financing Solutions
PT Adira Dinamika
Multi Finance Tbk sebagai Top Public Relations Leader for Financing Business
Development Initiatives
PT Bussan Auto Finance
sebagai Top Public Relations Leader for Diversification of Financing Products
and Services
PT Mandiri Utama
Finance sebagai Top Public Relations Leader for Innovative Financing Business
Segmentation Development
Kategori:
Agribisnis
PT Astra Agro Lestari
Tbk sebagai Top Public Relations Leader for Establishment of Sustainable
Business Ecosystems
PT Austindo Nusantara
Jaya Tbk sebagai Top Public Relations Leader for Business Strategy Through
Green Innovation
PT Perkebunan Nusantara
III (Persero) sebagai Top Public Relations Leader for Business Development
Through Sustainability Practices
Kategori:
Barang Konsumsi
PT Garudafood Putra
Putri Jaya Tbk sebagai Top Public Relations Leader for Creative Solutions
Through Food and Beverage Products
PT Campina Ice Cream
Industry Tbk sebagai Top Public Relations Leader for Creating Customer
Happiness Through Quality Products
PT Indofood Sukses
Makmur Tbk sebagai Top Public Relations Leader for Innovative Business
Segmentation Development
PT Nestle Indonesia
sebagai Top Public Relations Leader for Establishment of Sustainable Business
Ecosystems
Kategori:
Properti dan Konstruksi
PT PP (Persero) Tbk
sebagai Top Public Relations Leader for Comprehensive Infrastructure Through
Various Business Segments
PT PP Properti Tbk
sebagai Top Public Relations Leader for Adaptive Property Project
Establishments
PT Wijaya Karya
(Persero) Tbk sebagai Top Public Relations Leader for Quality Construction
Projects Development
PT Adhi Commuter
Properti sebagai Top Public Relations Leader for Providing Integrated
Residential Areas and Transportation Support
PT Bumi Serpong Damai
Tbk sebagai Top Public Relations Leader for Convenience Housing Development
PT Sinarmas Land Ltd
sebagai Top Public Relations Leaders for Strategic Company on Strengthening
Property Business Products
PT Infrastruktur
Telekomunikasi Indonesia sebagai Top Public Relations Leaders for Strategic
Management on Formidable Business to
Grow Infrastructure of Technology
Kategori:
Farmasi
PT Bio Farma (Persero)
sebagai Top Public Relations Leader for Leading Vaccine Manufacturer and
Independence of Pharmaceutical Encouraging
PT Phapros Tbk sebagai
Top Public Relations Leader for Providing Quality Health Products
Dexa Group sebagai Top
Public Relations in Pharmaceutical Category
PT Kimia Farma Tbk
sebagai Top Public Relations Leaders for Strategic Management on Accelerating
Healthcare Integration
PT Indofarma Tbk
sebagai Top Public Relations Leaders for Business Strategy on Advancing
Innovation of Health Products and Services
PT Industri Jamu dan
Farmasi Sido Muncul Tbk sebagai Top Public Relations Leaders for Strategic
Company on Expanding Valuable Business
PT Kalbe Farma sebagai
Top Public Relations Leaders for Diversification Strategy on Healthcare Product
Kategori:
Industri Energi dan Pertambangan
PT Bukit Asam
(Persero) Tbk sebagai Top Public Relations Leaders for Sustainability Strategy
of Developing Coal Expansion
PT Aneka Tambang Tbk
sebagai Top Public Relations Leaders for Formidable Variation of Mining and
Metals Business
PT Kapuas Prima Coal
Tbk sebagai Top Public Relations Leaders for Innovative Strategy on Fostering
Business Growth
PT Elnusa Tbk sebagai
Top Public Relations Leaders for Strategic Supply on Innovative Business
Process Operational
PT Pertamina Hulu
Energi sebagai Top Public Relations Leaders for Strategic Synergy on Advancing
Business Process Performance
PT Perusahaan Listrik
Negara (Persero) sebagai Top Public Relations Leaders for Strategic Transition
on Enhancing Environmentally Business Orientation
PT Pertamina Gas
Negara Tbk sebagai Top Public Relations Leaders for Collaborative Strategy on
Integration Business Process Ecosystem
PT Pertamina (Persero)
sebagai Top Public Relations Leaders for Synergize Resources Strategically on
Resilient Business Processes
PT Berau Coal Energy
Tbk sebagai Top Public Relations Leaders for Strategic Companies in Creating
Valuable Business Ecosystems
Kategori:
Minyak dan Gas
PT Medco Power
Indonesia sebagai Top Public Relations Leaders for Business Strategy on
Sustainability Growth Orientation
PT Pertamina
Lubricants sebagai Top Public Relations Leaders for for Strategic
Sustainability on Providing Valuable and Quality Products
Kategori: Otomotif
PT Astra International
Tbk sebagai Top Public Relations Leaders for Innovative Strategy on Providing
Quality Automotive Products
PT Astra Honda Motor
sebagai Top Public Relations Leaders for Innovative Strategy on Impressive
Motorcycle Products and Services
Kategori:
Informasi, Teknologi, dan Komunikasi
PT Telekomunikasi
Selular sebagai Top Public Relations Leader for Strategic Corporate in
Massively Developing Digital Ecosystems
PT GoTo Gojek
Tokopedia sebagai Top Public Relations Leaders for Strategic Company on
Creating Various-Services Business Ecosystem
PT Telkom Indonesia
(Persero) Tbk sebagai Top Public Relations Leaders for Transformative Strategy
on Advancing Telecommunication Products
PT XL Axiata Tbk
sebagai Top Public Relations Leaders for Innovative Strategy on Formidable
Digitization Connectivity
PT Indosat Ooredoo
Hutchison sebagai Top Public Relations Leaders for Strategic Corporate on
Advancing Telecommunication Business Performance
PT Dayamitra
Telekomunikasi sebagai Top Public
Relations Leaders for Business Strategies in Creating Synergy of Innovative
Services
PT Sigma Cipta Caraka
(Telkomsigma) sebagai Top Public Relations Leaders for Business Strategy on
Fostering Innovative Products and Services
IndiHome sebagai Top
Public Relation Leader for Innovative Strategies in Collaborative
Telecommunication Products
Kategori:
Yayasan
Tanoto Foundation
sebagai Top Public Relations Leaders for Strategic Innovation on Advancing
Quality Education
Djarum Foundation
sebagai Top Public Relations Leaders For Environment Integrated Digitization
Strategy
DBS Foundation sebagai
Top Public Relations Leaders for Sustainability Strategy of Creating Social
Entreprises Education
Kategori:
Transportasi
PT Kereta Api
Indonesia (Persero) sebagai Top Public Relations Leaders for Innovative
Strategy on Formidable Transportation Services
Perum DAMRI sebagai
Top Public Relations Leaders for Business Strategy on Fostering Comprehensive
Transportation Ecosystem
Kategori:
Sekuritas
PT BNI Sekuritas
sebagai Top Public Relations Leaders for Strategic Company on Advancing
Securities Business Growth
PT Mandiri Sekuritas
sebagai Top Public Relations Leaders for Formidable Strategy on Enhancing
Securities Business Ecosystem
BCA Sekuritas sebagai
Top Public Relations Leaders for Innovative Strategy on Fostering Integrative
Securities Services
PT Panin Sekuritas Tbk
sebagai Top Public Relations Leaders for Strategic Company on Enhancing
Business Performance through Securities Product
Kategori:
Industri Logistik dan Jasa Pengiriman
PT Tiki Jalur Nugraha
Ekakurir sebagai Top Public Relations Leaders for Strategic Company in
Expanding Logistics Business through Innovative Services
PT Global Jet Express
sebagai Top Public Relations Leaders for Transformative Strategy on Improving
Borderless Delivery Services across Countries
PT SiCepat Ekspres
Indonesia sebagai Top Public Relations Leaders for Innovative Company on
Advancing Strategic Business through Infinite Services
PT Satria Antaran
Prima Tbk sebagai Top Public Relations Leaders for Strategic Business on
Creating Collaborative Logistics Services
Kategori:
Industri Layanan Infrastruktur
PT Hutama Karya
(Persero) sebagai Top Public Relations Leaders for Strategic Corporate on
Strengthening Infrastructure Business through Quality Services
PT Adhi Karya
(Persero) Tbk sebagai Top Public Relations Leaders for Innovative Strategy on
Strengthtening Construction Business through Sustainability Growth
PT Sarana Multi
Infrastruktur (Persero) sebagai Top Public Relations Leaders for Formidable Strategy
on Fostering Company's Performance
Kategori:
Industri Dasar dan Kimia
PT Indocement Tunggal
Prakarsa Tbk sebagai Top Public Relations Leaders for Innovative Strategy on
Advancing Quality Product of Cement
PT Riau Andalan Pulp
and Paper sebagai Top Public Relations Leaders for Strategic Company on
Expanding Business Growth through Sustainability and Resilience
Kategori:
Industri Makanan dan Pupuk
Perum BULOG sebagai
Top Public Relations Leaders for Strategic Services on Creating Valuable
Primary Commodities of Groceries
Kategori: Jasa
Keuangan
PT Danareksa (Persero)
sebagai Top Public Relations Leader for Acceleration Business Transformation
PT Pegadaian sebagai
Top Public Relations Leader for Valuable Business Strategies Through Financial
Products and Services